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20+ Years of Expertise

We are the leading celebrity management event company in India

We are consultants to all kind of event management requirements. We help our client create a meaningful entertaining and a creative event as per the need & budget of the client. We have been consultants to major television channels and corporate on celebrity casting and endorsements, and most appropriately heavily and ideally focused on events with Indian stars which include film stars ,singers, TV celebrities, comedian etc in India and abroad & film tie ups ,in film and brand association with film promotion.

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Rajeev Anand- Founder I Commercial & Creative

Chief Executive Officer

Rajeev Anand is the cornerstone of our creative vision—someone who can build the entire ecosystem needed to bring films to life. With nearly two decades of experience in the media and entertainment space, Rajeev has mastered the art of packaging viable films and OTT projects—sourcing powerful stories, locking top-tier talent, and aligning with the right directors, platforms, and studios to ensure each project is both creatively strong and commercially sound. His unique journey—from performer and radio host to creative producer —has equipped him with deep insights and hands-on experience across Film development storytelling, talent and celebrity management. He brings precision, instinct, and a deep commitment to delivering cinema that matters. Based in Mumbai, his journey began as an actor and radio jockey before he moved into leading celebrity management, pitching projects, and consulting for production houses. 360° Execution: Crafting projects that are artistically compelling yet financially sound, ensuring profitability for filmmakers, investors, and brands. A multi-hyphenate credited on films like 9 Eleven (2011), Hridaynath (2012), and Borders Without Life, He brings together creative ideas and smart planning to develop complete, ready-to-shoot projects. He has helped set up films like Monsoon Football and the web series Smoke. Rajeev is great at balancing creativity with business—bringing together scripts, directors, actors, and studios into strong, workable plans. His skill in handling deals, building the right teams, and creating content that connects with audiences makes him a key force behind our project development.

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Jaswinder Pabbla I Head of Production & Creative Strategist

Our Team

With a powerhouse portfolio spanning Netflix, Jio Studios, Viacom18, Balaji Motion Pictures, and Eros International, Jaswinder Pabbla brings decades of production expertise and creative vision to our team. From iconic hits like Drishyam, Desi Boyz, and Shootout at Wadala to acclaimed series such as Scoop and Jamtara, She has consistently delivered high-impact content across languages and genres. Jaswinder excels in building projects from the ground up—managing tight budgets, leading diverse teams, and nurturing regional and digital storytelling with precision and passion. Her deep industry insight and hands-on leadership make him a cornerstone of our creative force.

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Aloke Sinha I Celebrity Mangement & Casting Head

Our Team

Aloke Sinha aloke has been involved in top-of-the-line casting in mainstream Bollywood and the South Indian film Industry since 2000. he started his career as a voiceover artist in 1997 when the top voicing agency “Words n Voices” handled him professionally as a special voice. He was also the channel voice for Zee Network channels like Zee Tv , Music Asia etc. Till 2000, he had given his voice to TV commercials of many top brands in both Hindi & English.By 2000, he had worked with all the top advertising agencies & production houses & was drawn towards casting & talent management. In 2000, he started his own casting & talent management agency He has been instrumental in giving acting/modelling breaks to a lot of potential talents, many of who have become names to reckon with in our industry…….Neha Dhupia, Yami Gautam, Ayesha Takia, Mugdha Godse, Neetu Chandra, Manjari Fadnis, Kaaynaat Arora, Karishma Tanna, Shama Sikander, Aditi Govitrikar, Aamir Ali Malik, Aashish Chaudhary, Amar Upadhyay, Aryan Vaid etc. to just name a few.

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William Anderson

CTO

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